Photos Are Not Enough – Why You May Need Real Estate Video Content

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Photos Are Not Enough – Why You Need Real Estate Video Content     If you haven’t heard yet, video marketing is becoming an integral part of marketing real estate properties. In fact, whether you’re a real estate agent in Naples, Marco Island, Bonita Springs or anywhere else in Southwest Florida, if you aren’t using video content, your competition is leaving you behind, plain and simple.   Having photos of the property taken by a …

How Professional Real Estate Photography Does More Than Sell A Home

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As a Naples real estate agent, by now you know that professional real estate photography can help you move property. In fact, a National Association of REALTORS® (NAR) 2015 study: Profile of Home Buyers and Sellers, found that 92% of prospective homebuyers use the Internet to search for homes, 42% of whom start their search online. In that same study, 87% of homebuyers said that photos were a major part of their search, rating above …

5 Questions To Ask Before You Hire a Naples Real Estate Photographer

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5 Questions To Ask Before You Hire A Real Estate Photographer   If you’re a Naples real estate agent, you can’t afford to underestimate the value of professional real estate photography. It can be tempting to cut corners and try to take the pictures yourself, just to get some images up online, but pictures that are captured by a true professional will put your listing in its best possible light, both literally and figuratively.   …

5 (more) Things To Help Your Client Prepare For Their Naples Property Photo Shoot

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5 (More) Things You Can Do To Prepare For Your Real Estate Photographer   With warm weather already here, it’s time for you Naples-area real estate agents to kick your marketing efforts into gear and start hustling as the buying market gets more competetive. One of the ways to boost your efforts and get a leg up on your competition is of course to hire a professional real estate photographer to display your properties in …

Social Media Posting and Scheduling for Naples Real Estate Agents

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As a Naples Real Estate Agent, Why Would You Need To Schedule Your Social Media Posting? Think you can just post on social media whenever inspiration strikes? Guess again. Naples, Marco Island, Bonita Springs, Estero…the list of beautiful scenery and photo opps goes on and on here in Southwest Florida. Social media posting can be easy breazy…but is yours hitting the mark? If you want to effectively leverage your social media platforms to help your …

Social Media interaction and Naples Real Estate Marketing

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Too often I believe we consider Facebook and other Social Media outlets to be necessary evils in our day to day marketing life. Let’s face it, on more than one occasion we have opened up our business page and stared that blank stare the means we have no idea what to post, or even more, what happens (if anything) once we do spend our valuable time to come up with content worthy of posting. How …

Real Estate Media Marketing | The Big Picture and How to Get it

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The Naples and Southwest Florida Real Estate Market can be a very rewarding business. With that in mind, if you are currently reaping some of the benefits of real estate sales, rentals or commercial listings, then you should be creating and maintaining a marketing plan not only focusing on today, but also planning on the future. In today’s world, media is King. In one way or another, every step you make is linked to some …

Why Professional Real Estate Photography is a necessity

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Naples Real Estate Photography and Marketing It can be a hot topic, but really, why is great real estate photography a necessity? Why can the photographs describing a listing make or break that properties odds of selling quickly? “You absolutely must, must, MUST have professional photographs taken in a house …” That comes from Beverly Hills Real Estate agent Peter Lorimer and a video where he goes into more detail describing why he believes  professional …

Real Estate Photography Virtual Tours | Tourbuzz Tutorial

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If you are a real estate agent in Naples or the surrounding area then you may be familiar with the Tourbuzz Virtual tour hosting platform. Virtual tours can be an important part of your branding and marketing gameplan, and these tours have a lot of options for personalization and branding. In this tutorial video I walk you through the Agent/Client portal on the virtual tour host that I use, Tourbuzz. Your virtual tours should have …