Social Media Posting and Scheduling for Naples Real Estate Agents

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As a Naples Real Estate Agent, Why Would You Need To Schedule Your Social Media Posting? Think you can just post on social media whenever inspiration strikes? Guess again. Naples, Marco Island, Bonita Springs, Estero…the list of beautiful scenery and photo opps goes on and on here in Southwest Florida. Social media posting can be easy breazy…but is yours hitting the mark? If you want to effectively leverage your social media platforms to help your …

Social Media interaction and Naples Real Estate Marketing

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Too often I believe we consider Facebook and other Social Media outlets to be necessary evils in our day to day marketing life. Let’s face it, on more than one occasion we have opened up our business page and stared that blank stare the means we have no idea what to post, or even more, what happens (if anything) once we do spend our valuable time to come up with content worthy of posting. How …

Real Estate Media Marketing | The Big Picture and How to Get it

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The Naples and Southwest Florida Real Estate Market can be a very rewarding business. With that in mind, if you are currently reaping some of the benefits of real estate sales, rentals or commercial listings, then you should be creating and maintaining a marketing plan not only focusing on today, but also planning on the future. In today’s world, media is King. In one way or another, every step you make is linked to some …

Why Professional Real Estate Photography is a necessity

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Naples Real Estate Photography and Marketing It can be a hot topic, but really, why is great real estate photography a necessity? Why can the photographs describing a listing make or break that properties odds of selling quickly? “You absolutely must, must, MUST have professional photographs taken in a house …” That comes from Beverly Hills Real Estate agent Peter Lorimer and a video where he goes into more detail describing why he believes  professional …

Real Estate Photography Virtual Tours | Tourbuzz Tutorial

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If you are a real estate agent in Naples or the surrounding area then you may be familiar with the Tourbuzz Virtual tour hosting platform. Virtual tours can be an important part of your branding and marketing gameplan, and these tours have a lot of options for personalization and branding. In this tutorial video I walk you through the Agent/Client portal on the virtual tour host that I use, Tourbuzz. Your virtual tours should have …

Two huge marketing tips for Naples real estate agents

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Naples Real Estate Photography & Marketing Here is a video by Tom Ferry called “Everything you need to know about real estate marketing” where he lays out five things every real estate agent in Naples needs to know about marketing. There is some awesome content here and the video is only about 17 minutes long so it is well worth the time if you are an agent just starting out – or even an experienced …

Single Property Websites – Why and How

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Naples Real Estate Photography & Marketing What is a single property website? A single property website for real estate marketing use is just what the name implies, a website domain name used to promote and sell one single property. It has a unique URL that is exactly the same as the property’s address. An example would be www.1234amazingstreet.com reasons you may want to try a single property site Sellers Love Them Sellers (Homeowners) think they …

Copyright and Real Estate Photography – How does it apply to you?

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What is copyright and what does it mean to you? The fact that listing content is the backbone of the Naples Real Estate industry has been discussed extensively. Real estate photography and imaging is no longer an option, but a necessity and no successful southwest florida real estate agent would consider offering to list a property for a client without having a photography gameplan. Whether that plan consists of DIY photos of the property or …

What you need to know about Zillow’s Video Walkthroughs

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Zillow is well known as one of the biggest Real Estate marketing giants out there and love them or not, they are going to be a part of your Naples Real Estate marketing game plan. One of the first things to take into account when planning an online marketing campaign for a property listing is the potential buyers attention span. Zillow’s current strategy is to provide as much quality content on their site as possible …