A strong Digital Footprint is essential in today’s Real Estate Marketing battlefield. This process should start early on in your branding efforts. Keeping up with the changing tides of the internet can be more than a challenge for a busy Real Estate agent and progress can sometimes be slow and invisible.
The Naples Real Estate market is one of the most vibrant, beautiful and competitive markets out there. For an agent just starting out and trying to make their way into the company of the Naples’ more successful Real Estate Agents, sometimes it’s difficult to know where to start.
Think of it like you are waking up every single day to go to your “Digital Interview” with prospective buyers and sellers. What steps are you going to take to make sure you are not only noticed, but stand out in that room full of other Naples agents on the internet?
The list of options these days are nearly endless when it comes to marketing yourself as an aggressive, on-point Real Estate Agent. An early start on some basics can build a solid foundation for the future of your efforts. These things don’t need to be complicated or expensive, but they do need to be done with consistency and direction.
So you have hired a good Real Estate Photographer. Should your expectations from this industry professional stop with quality images? Well, it’s a start, but I say no! That most certainly is not all you need.
What else should a successful Naples Real Estate agent be looking for in their Real Estate Photographer other than quality imaging? First and foremost they must be willing and able to work with you and provide the best image and virtual tour hosting available. Providing easy access to links of both branded and non branded virtual tours is essential. These links will soon become your main source of internet traffic towards your listings and the tours themselves should be full of important information that will lead the traffic right back to you.
Another great way to get a boost out of your Real Estate Photographer is to add on a YouTube video version of your virtual tours. Did you know that Google owns YouTube? Yes, Google loves video!
Oh yes, one more thing. You can connect EVERY property you list to YOUR name, for well…the rest of time! Or as long as Google is around which is basically the rest of time. That is if your Real Estate Photographer is doing his job.
This is just one of many tools your photographer can help you select when it comes to your marketing strategy. A property video of each listing with your name and the address correctly embedded in the video information will begin to lay the foundation you need to begin that climb up!
Remember:
Marketing is getting yourself to the table.
Sales is closing the deal once at the table.
You can’t do one without the other so get up everyday and start stomping out that Digital Footprint of yours!