Naples, FL Real Estate is as beautiful and picturesque as anywhere in the world. It is an endless opportunity for a Real Estate Photographer to show off his or her talents and techniques and WOW his clients with amazing photos. Twilight Shots, Sunset Shots, Aerial Images with the Beach in the background. The list goes on!
However, what are the people who hire them really looking for?
Yes, quality counts. It counts a lot. It will make or break a real estate photographer. It is what gets the client’s attention.
But what keeps that attention? What keeps that busy Real Estate Agent coming back for more of this great work?
Today’s Naples Real Estate agent is constantly looking for one commodity ~ Time
They are dealing with client meetings, contract sit downs, home inspections, their own marketing needs… and the list goes on and on. Real Estate Agents are constantly running. At least the successful ones. The ones that are spending their hard earned commissions on quality Real Estate Photographers.
Busy, successful people generally look for 3 things when they are buying.
- Make Their Life Easy (Or at least this part of the property transaction.) Help with scheduling the sessions and showing up ready to go. Follow up with delivering the packages on time and offering other services that will help them market their listings more effectively.
- Save Them Time (Be punctual and efficient regarding this part of the property transaction.) Once on site, know your business. Be prepared with a general shot list and know how to create the images you are looking for.
- Get A Great Value (Deliver more for their money and do it on point for this part of the transaction.) Offer bundled packages with the Agent’s needs in mind. Do they need Virtual Tours and Flyers? Offer these services with one set price and make sure you deliver on time!
But, remember the one thing that is the most important aspect of a Real Estate Transaction, The Sale.
At the end of the day, that Real Estate Agent has only one goal and one reason to purchase your services. They are aiming to sell that property. And many times that Real Estate agent and that Real Estate Photographer have a common goal. That goal is to please and keep their most important assets. Their Clients.
Customers buy for their reasons, not yours.
Orvel Ray Wilson
There are a lot of great photographers out there. It is important to find that one who can work with you and understands the needs of a Real Estate Sales Professional.