Real Estate and Aerial Drone Photography – How Important is it?

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Commercial Drone Applications How important is the use of aerial photography by way of drones in the Naples Real Estate market? Drones are “streamlining the buying and selling process by providing more visual information at a reasonable cost. Any opportunity you have to further educate the buyer to the property they’re purchasing is a win-win for everybody,” Bill Brown, president of the NAR This was from Bill Brown, president of the National Association of Realtors …

How to Optimize a video for uploading to YouTube

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Naples Real Estate Photography So your real estate photographer has told you all about the importance of online marketing and digital footprints. They have set you up with either a walk through video of your listing or a YouTube video of the virtual tour they created for you. What exactly do you do with this file that will help you down the road? How do you optimize a video of your listing before and after …

Why Paying MORE for a Real Estate Photographer is LESS Expensive

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Why is the lowest price often more expensive? Choosing the real estate photographer with the lowest price often ends up costing you more than the photographer with the higher up front fees. You see, choosing a real estate photographer in Naples is a lot like choosing any other professional in Naples – You get what you pay for. And if you don’t pay very much, then you won’t get very much. We have all seen those crazy …

Aerial Drone Inspections and Your Buyer’s Due Dilligence

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Sometimes during the sales process there are properties that need a little extra “looking at” before a buyer can feel comfortable with their decision and move forward with the purchase. This is why in the Real Estate business, property inspections and a well thought out and complete due diligence period is essential. Hardly anyone would think of purchasing a home or property these days without a Home Inspection. This is a given. But  how many savvy …

5 Easy things you can do to help your Real Estate Photographer

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The Naples Real Estate market is busy and that is a great thing! So, when you have an appointment with an associate professional such as your trusty real estate photographer, the more prepared you both are, the better chance you have of making your next appointment on time. This is the basis of keeping a full, productive calendar moving along from hour to hour. Photographing a home for marketing to total strangers can take a …

Could your Naples Real Estate listing sell without a visit from the buyer?

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Here is a unique statistic that seems higher than it should be, however according to a recent survey “19 percent of people who bought or sold a home in the past year made a bid on a home before viewing it in person.” At first glance, that would sound absolutely crazy! People do buy homes without seeing, and actually quite a few properties that I photograph in my role as a Naples Real Estate Photographer are sold …

How Can a Professional Real Estate Photographer Help You With Your Naples Rentals?

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The Naples Real Estate Industry is a broad market that ranges from ultra high end luxury properties to modest, yet profitable condominiums and single family homes. In Southwest Florida all of these properties have one thing in common, and that is they are in high demand for seasonal rentals and annual leases. We all understand that selling a home or marketing a listing requires quality media which Real Estate Photography plays a substantial role. However, how …

What Do Real Estate Agents Want From Their Photographers?

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Naples, FL Real Estate is as beautiful and picturesque as anywhere in the world. It is an endless opportunity for a Real Estate Photographer to show off his or her talents and techniques and WOW his clients with amazing photos. Twilight Shots, Sunset Shots, Aerial Images with the Beach in the background. The list goes on! However, what are the people who hire them really looking for? Yes, quality counts. It counts a lot. It …

What Are Naples Real Estate Buyers Looking For and how do we deliver?

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The National Association of Realtors in the US recently released their annual Home Buyer and Seller Generational Trends Report for 2017. It has some interesting things to say about the popularity of real estate marketing tools like photography, floor plans, videos and virtual tours. The NAR also surveyed people about the features they rank as “very useful” when looking at property listings, and here’s what that survey found: 89% of buyers looking at properties online …

How Real Estate Photography Can Increase Your Digital Footprint

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A strong Digital Footprint is essential in today’s Real Estate Marketing battlefield. This process should start early on in your branding efforts. Keeping up with the changing tides of the internet can be more than a challenge for a busy Real Estate agent and progress can sometimes be slow and invisible. The Naples Real Estate market is one of the most vibrant, beautiful and competitive markets out there. For an agent just starting out and trying …