Two huge marketing tips for Naples real estate agents

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Naples Real Estate Photography & Marketing Here is a video by Tom Ferry called “Everything you need to know about real estate marketing” where he lays out five things every real estate agent in Naples needs to know about marketing. There is some awesome content here and the video is only about 17 minutes long so it is well worth the time if you are an agent just starting out – or even an experienced …

Single Property Websites – Why and How

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Naples Real Estate Photography & Marketing What is a single property website? A single property website for real estate marketing use is just what the name implies, a website domain name used to promote and sell one single property. It has a unique URL that is exactly the same as the property’s address. An example would be www.1234amazingstreet.com reasons you may want to try a single property site Sellers Love Them Sellers (Homeowners) think they …

Copyright and Real Estate Photography – How does it apply to you?

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What is copyright and what does it mean to you? The fact that listing content is the backbone of the Naples Real Estate industry has been discussed extensively. Real estate photography and imaging is no longer an option, but a necessity and no successful southwest florida real estate agent would consider offering to list a property for a client without having a photography gameplan. Whether that plan consists of DIY photos of the property or …

What you need to know about Zillow’s Video Walkthroughs

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Zillow is well known as one of the biggest Real Estate marketing giants out there and love them or not, they are going to be a part of your Naples Real Estate marketing game plan. One of the first things to take into account when planning an online marketing campaign for a property listing is the potential buyers attention span. Zillow’s current strategy is to provide as much quality content on their site as possible …

Real Estate and Aerial Drone Photography – How Important is it?

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Commercial Drone Applications How important is the use of aerial photography by way of drones in the Naples Real Estate market? Drones are “streamlining the buying and selling process by providing more visual information at a reasonable cost. Any opportunity you have to further educate the buyer to the property they’re purchasing is a win-win for everybody,” Bill Brown, president of the NAR This was from Bill Brown, president of the National Association of Realtors …

How to Optimize a video for uploading to YouTube

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Naples Real Estate Photography So your real estate photographer has told you all about the importance of online marketing and digital footprints. They have set you up with either a walk through video of your listing or a YouTube video of the virtual tour they created for you. What exactly do you do with this file that will help you down the road? How do you optimize a video of your listing before and after …

Why Paying MORE for a Real Estate Photographer is LESS Expensive

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Why is the lowest price often more expensive? Choosing the real estate photographer with the lowest price often ends up costing you more than the photographer with the higher up front fees. You see, choosing a real estate photographer in Naples is a lot like choosing any other professional in Naples – You get what you pay for. And if you don’t pay very much, then you won’t get very much. We have all seen those crazy …

Aerial Drone Inspections and Your Buyer’s Due Dilligence

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Sometimes during the sales process there are properties that need a little extra “looking at” before a buyer can feel comfortable with their decision and move forward with the purchase. This is why in the Real Estate business, property inspections and a well thought out and complete due diligence period is essential. Hardly anyone would think of purchasing a home or property these days without a Home Inspection. This is a given. But  how many savvy …

5 Easy things you can do to help your Real Estate Photographer

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The Naples Real Estate market is busy and that is a great thing! So, when you have an appointment with an associate professional such as your trusty real estate photographer, the more prepared you both are, the better chance you have of making your next appointment on time. This is the basis of keeping a full, productive calendar moving along from hour to hour. Photographing a home for marketing to total strangers can take a …

Could your Naples Real Estate listing sell without a visit from the buyer?

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Here is a unique statistic that seems higher than it should be, however according to a recent survey “19 percent of people who bought or sold a home in the past year made a bid on a home before viewing it in person.” At first glance, that would sound absolutely crazy! People do buy homes without seeing, and actually quite a few properties that I photograph in my role as a Naples Real Estate Photographer are sold …